The RAC has appointed David Wallace as its new business services director as part of the organisation’s plans to develop its B2B arm.
He joins the RAC from Epyx where he spent three years as its sales and business development director. Prior to that, he was at the AA for 12 years, where he led the business services sales team.
“What attracted me to this role is the great energy, creativity and product innovation that I see at the RAC, and the opportunity to make my own contribution to the already excellent service provided to its customers,” said Wallace. “The RAC is in a good position right now, on a clear journey, with a clear direction, and feels like an exciting place to be.”
“Beyond that I believe the RAC has a strong core product in terms of its breakdown service, but also the range of other complementary services surrounding breakdown for our business customers.”
Last month, the RAC appointed Nick Walker as the managing director of its telematics arm.
Walker joined from Masternaut where he was managing director, and has
worked in the industry for 28 years working both in Europe and America in technology and telematics roles.