Europcar Mobility Group has appointed Xavier Corouge as managing director of its urban mobility business unit.

This means he is responsible for the Ubeeqo, GoCar, E-Car, Brunel and Scooty brands, and also the group’s minority stakes in Wanderio and Snappcar. 

Corouge was previously Europcar’s chief marketing and digital officer. 

He said: “Our urban mobility teams have done an amazing job over the past few years. We are now in a position to play a major role in the reshaping of the urban mobility ecosystem, providing attractive alternative solutions to vehicle ownership. 

“I am delighted to take this new role, at a time when synergies between Europcar Mobility Group business units are critical to enhance customer experience and foster profitable scale-up.” 

Europcar deputy CEO and head of business units Fabrizio Ruggiero said: “We have set an ambitious target for our urban mobility activities for 2019, with a doubling of its revenue, achieved through growth in cities where services are already operated and through services openings in new cities and new countries.

“Xavier Corouge is ideally positioned to take up this challenge, in a very customer-centric and integrated manner, enhancing our ‘one group’ approach.”