Fleet managers and decision-makers have been urged to book the final places at next week’s ICFM Masterclass event.

The event, which takes place next Tuesday at the NEC in Birmingham, is free to attend and will focus on ‘big data’.

The ICFM says it will look at how the arrival of connected cars, the internet of things and mobility as a service will help managers “drive unbelievable efficiencies”.

During the event, which runs from 10am to noon, delegates will hear from:

  • ICFM chairman Paul Hollick, managing director of TMC (The Miles Consultancy), who will highlight how ‘big data’ and information feeds directly from expense systems, how employees and vehicles are providing fleet chiefs with critical in-depth information on where, when and how employees are travelling and the insight enabling greater control over key cost areas, notably fuel/mileage management, optimised vehicle selection, and service, maintenance and repair.
  • Justin Whitston, chief executive of Fleetondemand.
  • ICFM director Martin Evans, managing director of Jaama, who will explain why it is vital that ‘big data’ from vehicles and suppliers is fed directly into sophisticated software management systems, enabling detailed analysis of cost areas, and the more effective and efficient management of assets, drivers and journeys.

“It is vital that ICFM highlights how the fleet and business travel sectors are converging within the mobility arena,” said Hollick. “Technology and the arrival of ‘big data’ is behind that transformation, which is being driven by motor manufacturers, contract hire and leasing companies, and business travel providers. It is critical that fleet leaders, who are increasingly becoming mobility providers, embrace the new world of ‘big data’.”

He added: “The traditional fleet manager role of managing vehicles and drivers is over ? or at least coming to an end ? and the age of the mobility manager is arriving. Our third ICFM Masterclass will point the way forward for fleet decision-makers and explain how technology and ‘big data’ will drive efficiencies across corporate travel. We are at the start of a new era ? mobility management ? and it is one fleet decision-makers must embrace.”

To book, email administration@icfm.com.