Ford is targeting a wide range of customers for its growing family of Tourneo passenger vehicles based on the new Transit Custom and forthcoming Connect models.

“The simplest way to think is that it’s a car,” Ford’s fleet boss Phil Hollins told BusinessCar, likening the Tourneo vehicles to the B-, C- and S-max range of people carriers, though at a lower price point.

“There was some research done at [Ford’s UK development centre] Dunton that said people who buy these would probably never see themselves in a B-, C- or S-max,” claimed Hollins.

“It’s complimentary product offering; not a van with windows and seats in the back but a┬ásmart people mover.” He claimed that argument is backed up by the Tourneo models coming in the car specification grades including Zetec and Titanium, rather than the light commercial vehicle trims of Base, Trend and Limited.

The customer base will be across retail, fleet segments and tourism.

“They will be everything customer- wise. All our products need to be relevant across all segments,” continued Hollins.

Although the Tourneo Transit Custom and Connect models are confirmed for the UK, there’s still a question mark about whether Ford will take the Tourneo passenger version of the new baby Courier van.