The Institute of Car Fleet Management has unveiled its new brand identity, with chairman Roddy Graham declaring he hopes it will bring ICFM “firmly into the 21st century in terms of image and will help attract new younger members”.

“Ahead of our 20th anniversary next year, we thought it time to replace our traditional steering wheel logo with a new, more modern brand identity.”

The branding was revealed at the institute’s annual conference, held this month in Coventry, where seven members attained their Diploma in Car Fleet Management. Another 25 earned an Introductory Certificate in Car Fleet Management and a further 19 their Certificate in Car Fleet Management. It was also announced that BMW UK fleet boss Stephen Chater is to join the ICFM Council.

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