Lloyds Banking Group has appointed Lauren Pamma as electrification propositions lead, a newly-created role in its motor finance and leasing division, which includes Black Horse and Lex Autolease.

Pamma has 15 years of experience in the vehicle leasing industry, having joined Lex in 2004, before it became part of Lloyds.

Since then, she has held senior positions including head of fleet consultancy for Lex, head of commercial management for Black Horse, and most recently head of deal profitability and insight in the leadership team that sits across both businesses.

Lloyds currently funds 37,000 zero-emission capable vehicles across Black Horse and Lex, and Pamma’s main focus will be on electrifying the rest of their fleets, by helping customers understand when and how they can make the switch.

She is also tasked with engaging the government,  clients, dealers, brokers and manufacturers to boost demand for electric vehicles (EVs), while ensuring the product supply and supporting infrastructure are in place to deliver it.

Pamma said: “This is a fantastic opportunity to lead the electrification agenda across Lex Autolease and Black Horse during an exciting period of change in the automotive industry.

“Fleet customers in particular play an important role in accelerating the adoption of new technologies – and in turn, can feed the second-hand market with low and zero-emission models, which is critical for the country to meet its ambitious emissions targets.

“The whole-life cost benefits of an electric vehicle can apply to an increasingly wide range of drivers, as battery technology and charging infrastructure continue to develop and improve. Using Lex Autolease or Black Horse to finance a new vehicle gives drivers more flexibility than purchasing outright, and means they can take advantage of the latest, cleanest and most practical fuel technology for their needs.”

Lloyds managing director of motor finance and leasing Richard Jones said: “As the UK’s market leader in automotive funding, we have an important role to play in driving change for our clients, and in supporting the country’s transition to a sustainable low-carbon economy, in line with our Helping Britain Prosper plan.

“With Lauren’s leadership, we will continue to help more drivers become pioneers of the newest and cleanest vehicle technology, where it can fit seamlessly into the way they live and work.”