Mercedes-Benz has appointed Nick Andrews, formerly head of fleet and business sales at Seat, to the newly created head of fleet role.
The carmaker said the appointment comes “after a period of change within the sales division and fleet department, which has been focused on a renewed strategy, supported by an expanding model line up”.
The focus for the new role will be to build upon Mercedes’ current market share of over 4%. The new fleet strategy focuses on growth within the three core areas – commercial accounts, small business and, most significantly, contract hire and leasing, said a spokesman.
Andrews said: “This is certainly an exciting time at Mercedes-Benz; the focus on restructuring this part of the business has led to some impressive results with the best ever market share achieved in 2010, which has continued and indeed risen this year.
“I will be maximising the opportunities that our current and new model line up presents, and ensuring that our entire network maintains high levels of standards, working together to achieve our longer-term goals of extending our 4% market share.”
Andrews also spent seven years at Nissan where his roles included national sales manager for the LCV division.
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