First Vehicle Leasing (FVL) has announced the appointment of Ian Ball to the newly created position of commercial director.
Ball, who was previously the leasing broker’s general manager, takes up the role as FVL targets accelerated growth for the year ahead, aiming to build on volumes being up by 40% in the last financial year.
FVL’s growth plans follow its 2023 acquisition by Tilsun Leasing – a trading division of Ogilvie Fleet.
Ball said: “I’m looking forward to this new challenge at such a key point in FVL’s journey. The business has a strong market reputation and I see significant growth potential beyond what we have already achieved, particularly in the personal contract hire space.
“My focus is to maximise that through new commercial strategies – including embracing new technology, such as AI, to drive business efficiencies whilst creating even stronger customer relationships.”
FVL managing director Andy Bell said: “The new commercial director position is absolutely critical as we take FVL into the next ambitious growth phase.
“Ian has been a cornerstone of our business for 20 years and he will be instrumental in developing and delivering our strategic vision.
“His expertise and customer-centric approach make him ideally placed to shape our commercial strategy and I’m excited about what he will bring to the new role.”
