Nexus Vehicle Rental has announced the appointment of Alex Cook as finance director.

Cook has been promoted from his previous role as head of commercial finance, and also joins managing director John Ellis, Ian Cherry – who moves to the role of finance board advisor – and executive chairman David Brennan in the business’s executive team.

A qualified chartered accountant, Cook began his career with Ernst & Young in its TAS team, before moving to work in the commercial finance team at Asda, taking a number of roles during his eight years at the company.

David Brennan said: “Following another year of strong growth for Nexus in a challenging marketplace I am thrilled to see Alex promoted into the role of Finance Director. His experience and expertise bolsters our strong management team, reflecting the continuous evolution of our business and the desire to promote our talent wherever we can.

“Nexus has always been at the forefront of innovation, transforming business mobility in the same way Uber transformed taxi services and we are committed to continuous development of our services and products to provide better solutions to our customers. 

“Our recent financials are testament to the hard work everyone in the organisation puts in to make sure we can keep businesses moving, no matter what.”

Cook said: “Nexus is a unique business with a passionate team of people who constantly strive to find the best solutions for our customers. 

“I’m looking forward to leading the finance team in this next phase of our growth and contributing to the expert management team we have in place steering the business forward every day.”