Nissan GB has announced the appointment of James Taylor as managing director.
Taylor is said to bring more than two decades of expertise across automotive sales and marketing to the role. He was most recently managing director of Vauxhall.
Taylor succeeds Diana Torres in his new role, which he will take up from 1 May.
He said: “These are very dynamic times for the automotive industry so now, more than ever, we need to be agile and responsive to business needs and customer demands.
“Nissan already makes two of the UK’s top-selling cars, has exciting new products on the way and is a brand with real momentum.
“I look forward to working with the Nissan team, its dealer partners, and other stakeholders to navigate current industry challenges and build the business for sustainable future success.”
Taylor will report to Nissan Europe divisional vice president for marketing and sales Mayra Gonzalez, who said: “We are happy to welcome James to the UK team and congratulate him on this appointment.
“2025 is a hugely important year for Nissan’s largest European market and his experience will be invaluable as we strengthen our operations, accelerate our electrification plans, and evolve our network strategy to better serve our customers and support our dealers.”
