Toyota has appointed Mark Roden as its sales director, succeeding Ewan Shepherd, is now responsible for managing Lexus in the UK.

Roden joined Toyota in 1995 and has held a number of roles within both Toyota and Lexus including general manager for network development and general manager of Lexus’ marketing and strategy.

He then ran Toyota and Lexus’ remarketing arms worked for Toyota dealerships before being appointed as general manager for sales operations.

“Toyota is entering an exciting period and, with the support of the team here and a highly professional retailer network, I am looking forward to sustaining the momentum in sales,” Roden said.

“We have recently seen the introduction of the first Rav4 hybrid and are soon to bring an all-new Hilux pick-up and a wider range of Proace vans to the market. At the end of the year, we have the exciting prospect of our new crossover vehicle, the C-HR, taking us into the fastest growing area of the new car market,” he added.

Tim Copland, general manager of ConsumerOne at Toyota will move into Roden’s former role.