
Autorola UK has appointed George Fitzpatrick as sales director.
He will be tasked with leading the company’s commercial strategy across its three core divisions – the Marketplace wholesale online remarketing platform, Autorola Solutions’ asset and workflow management system, and Indicata’s used car data intelligence.
Fitzpatrick is said to bring more than 24 years of automotive industry sales experience to the role, having previously worked for companies including JLR and Dekra.
He said: “I am joining a fast-moving digital business and am excited to be part of the senior management team at this busy time. We are seeing a decisive shift in the industry, as more remarketing partners transition from traditional vehicle disposal models to embrace the speed, intelligence, and trust built into our digital marketplace.
“Our mission is to enable the next generation of remarketing, fleet management, and data-driven mobility solutions—with the customer at the centre of every innovation.”
Autorola UK managing director Neil Frost said: “We are pleased to welcome George and his wealth of automotive experience to drive the commercial success across our three UK business units.
“We look forward to him enhancing our market presence and client support plus expanding into new market segments and optimising revenue growth with our partner companies.”