City Auction Group has appointed Darren Betteridge as group strategy and business development director.

Betteridge previously spent more than 40 years with BCA, where he held various senior roles, including most recently regional operations director.

In his new job, he will be tasked with overseeing and developing relationships with corporate vendors, franchised dealerships, car supermarkets, and LCV suppliers.

Betteridge said: “I am delighted to be joining City Auction Group. Quite simply, it has a strong brand with a huge appetite to grow, when most of its competitors are downsizing. 

“Its values are aligned with my own and the business model is based on first class customer service; best in class price performance; and trust. It has a back-to-basics approach to deliver consistently for its clients whilst growing and developing its key personnel.

“I intend to bring additional energy, innovation, new business and more buyers to the group, and share a wealth of knowledge to grow the team and attract the best talent in the industry.

“I have been impressed with how the board have established City Auction Group in a very competitive marketplace and look forward to working with CEO Michael Tomalin to take the business forward and to the next level.”

Tomalin said: “We are honoured to have Darren joining our senior management team. With a wealth of experience in the motor industry, Darren is a very well-respected remarketing leader and will be a great asset to the business.

“I am looking forward to working closely with Darren to accelerate the group’s growth over the next 18 months, alongside our PurpleRock defleet and logistics business.”