Omoda and Jaecoo are targeting many of their fleet customer vehicles returning to their in-house remarketing platform, as they aim to address the pressure of residual values as new market entrants.
UK head of product Oliver Lowe explained the approach being taken by the brands while speaking at the Vehicle Remarketing Association (VRA) Automotive Summit 2025.
He said: “We’re going to have a lot of cars to remarket very soon. We’ve already launched our OJ Approved website, so we’re creating an area for our dealers to remarket their vehicles. We’ve got some standards alongside that and we’re going to build those up and improve those.
“We’re working on direct integration with other remarking platforms, and then from a fleet point of view, we want to try and do something that’s a bit different. and try and secure a lot of those fleet vehicles coming to our own remarketing platforms, which we’re doing, and going out to tender with the right people to have our own auctions.
“We’ve done our initial auction of internal vehicles. We achieved 108% of Cap I think, which was a really fantastic result for us.”
Lowe explained that the residual value challenges facing UK manufacturers were not something with which the brands’ top bosses necessarily had much experience.
He said: “As a new entrant… along with insurability and other elements, the biggest pressure is really residual value, and residual value doesn’t exist in China. So, we’ve had to explain residual values and finance offers.
“We are chasing high volumes, so a lot of that is getting agreement across the business to make the right decisions for residual value. So, often fighting… to make sure that we’re not over-discounting or pushing volume or that we have the right volume plan so that we can de-stress our sales and we maintain the residual value.
“What’s been so pleasing… is the commitment from the HQ team to support us with managing our residual values, which then underpins everything else we do.”
