The UK’s corporate rental industry is returning to seasonal fleet replacement policies, according to Liquid Fleet.
It said rental companies were taking on and de-fleeting vehicles in a structured way for the first time since 2020, due to improved vehicle supply and increased corporate demand.
It said OEMs had been supplying higher volumes of cars to the rental sector over the past six months, with some coming back to the sector for the first time since the Covid-19 pandemic.
In addition, Liquid Fleet said it had noticed a trend for companies to onboard their cars in Q2 and then keep them until September the following year, covering two seasons of rental activity.
Liquid Fleet operations director Martin Potter said: “Daily rental is once again becoming an integral part of an OEM’s channel supply strategy as they look to further grow their UK sales and market share.
“It also spells good news for the used market as a steady supply of ex-rental cars at less than 18 months of age are coming back into the second-hand market during Q3 and Q4 which are coveted by franchised dealers.”
