Seat has announced the appointment of Martin Gray as its new contract hire and leasing manager for the North.

Gray, who joins the brand from VW Group, will work across Scotland and the north of England, providing leasing companies with the tools needed to provide the best customer service and improve their sales operations. 

The appointment follows strong first half growth in 2017 that saw a 37% rise in fleet sales and cemented Seat’s position as the fastest-growing manufacturer in fleet.

The Ateca SUV has proved a huge success for the Spanish firm since it was launched last year, while the new Arona compact SUV, which will arrive in the UK by the end of the year, is expected to boost growth at the firm still further in 2018. 

Gray previously worked at Seat as an area fleet manager for four years, and has 20 years of automotive industry experience and 12 specifically in the fleet arena working with several vehicle manufacturers and prominent fleet management firms including Fleet Alliance and Cox Automotive.  

He commented: “The brand now has all the tools to excel in the contract hire and leasing market: a desirable and comprehensive range, strong residual values and low SMR costs.

“Exciting all-new models are on the horizon to improve that offering even further, and Seat’s unparalleled growth in the fleet industry comes amid it making real waves in the leasing space. It all means there’s never been a better, more exciting time to join the brand.”