Seat‘s fleet presence will grow as more people become familiar with the brand, according to the company’s UK boss Peter Wyhinny.

“It’s not that people think about Seat and then reject it, it’s that not enough people think about it in the first place,” he said.

Wyhinny said fleet sales are starting to gain momentum, with execs beginning to take up the upper medium Exeo. An automatic diesel iteration, due in April, will further help sales. The Leon remains the firm’s biggest fleet seller, while the new Alhambra has also added a “new dimension” for Seat.

“When you start to break the product [Seat] down,” says Wyhinny, “and look at it from a business sense, it appeals to finance directors for CO2, as well as user choosers in terms of personal taxation.

“Growing with user choosers is important to Seat. We try not to be a commodity car,” he added.

Seat‘s reach in the fleet market will strengthen this year, with its seven-strong fleet team growing by another six in the first half of 2011, including a fleet aftersales manager, said Wyhinny. There is also a focus on dealers growing local business.

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