Seat UK has appointed Richard Harrison as its new UK director, following the departure of Neil Williamson, who leaves to take up a senior international assignment within Volkswagen Group, yet to be announced.

Harrison returns to Seat UK on 1 April after a three and a half year stint at Seat’s Barcelona office where he has worked as group sales director, West Europe and more lately as dealer network development director, worldwide.

He first joined Seat UK in 2007 as head of sales operations, having previously worked in senior sales and marketing roles for Renault in the UK.

During the last two years, Neil Williamson has overseen Seat’s record 2.16% market share in 2014, compared to 1.9% in 2012. Williamson joined Seat in 2012 from Mercedes-Benz Retail Group where he was managing director.