Skoda UK has appointed Kevin Rendell as its new head of sales operations.

Rendell joins Skoda following five years as head of aftersales at Volkswagen UK, and has spent almost 30 years with Volkswagen Group working across aftersales, sales, and product, with Seat, Volkswagen, Volkswagen Group Services, and Volkswagen Commercial Vehicles.

He replaces John French, who is becoming head of product planning for Seat and Cupra UK.

Rendell said: “What a fantastic time to join Skoda. The development of the brand has been extremely impressive and with the recent launches of the Octavia and Enyaq iV, it has a strong and enviable model line-up.

“I am really looking forward to working with the UK team and all dealer partners to continue the momentum.” 

Skoda UK brand director Rod Mcleod said: “Kevin has been a crucial part of Volkswagen Group’s success in the UK over the years.  

“He brings with him a wealth of experience that will prove invaluable as Skoda readies itself for the next phase of its growth plans.”