Startin Group has named Lee O’Connell as its new head of group fleet.
The dealer group said the appointment formed part of its strategy to expand its presence across corporate and SME fleet markets.
O’Connell is said to bring more than two decades of experience in fleet and mobility to the role, with previous employers including Vauxhall, Agility Fleet, and Sogo Mobility.
He said: “Startin Group has a strong heritage and trusted local reputation. My goal is to build on that by creating a modern, flexible fleet offer that meets the needs of today’s businesses, from SMEs to national operators, as they navigate electrification, cost pressures and changing mobility models.
“The group’s multi-brand portfolio offers cross-segment choice from compact city cars to vans and EVs.
“Our fleet proposition emphasises personal service and tailored finance, with a single point of contact for local and national businesses alike.”
Startin Group managing director Timothy Freeman said: “Lee brings a combination of OEM discipline, leasing expertise, and digital fleet thinking. It gives him a rare vantage point on how the sector is shifting and an astute understanding of the needs of fleet managers.”
Startin Group sells vehicles from brands including Vauxhall, Peugeot, Kia, Renault, Dacia, Suzuki, and Honda, with more expected to be added in the coming months.
