Venson Automotive Solutions has revealed a new corporate identity which includes a revised company logo and a new website due to launch in April this year.

The rebrand “supports its Customer First mission of delivering first class service and flexible fleet programmes” according to the company.

Managing director Samantha Roff said: “With the rebrand we believe that our external image will be more reflective of the way we deliver our fleet solutions, something that our existing client base is fully aware of and buys into as shown by them choosing to place their trust in Venson to manage their vehicle operations.

“Additionally we are proud of our consistently high client retention rate of 96%, with no client lost due to non performance. The fact that we focus on putting the ‘Customer First’ across the business is valued by our clients.

She added: “We achieve that through our approach to business and by employing people who match our company values – they come armed with ideas, expertise, passion and commitment to deliver the required solutions that our customers need.

“As we seek to expand both our customer base and our range of services it is important that our brand identify truly reflects our unique approach to delivering fleet programmes. We believe the rebrand does just that,” Roff said.

The independent, privately owned leasing and fleet management firm operates a fleet of around 11,000 company cars, light commercial vehicles and specialist vehicles for private, public, not-for-profit and ‘blue light’ organisations.

Follow BusinessCar on TWITTER