The Seat brand is seemingly flying under a lot of people’s radars.

Seat has historically thrived on its sporty models such as the Leon and Ibiza Cupra, but how to appeal to fleets? There has been plenty of advertising pushing the Exeo, to business customers in particular, which will start to get the message across, but still, when friends and family see it, the common reaction is: “That’s nice – what is it?” In a trip to Halfords to buy spare bulbs for a Continental break, the two men at the service desk looked blankly when I named the model. It was, of course, on their system, and they supplied me with the correct lights, but they didn’t initially have a clue.

Seat has a way to go to carve a name for itself away from the fun, niche products and, in doing so, appeal to fleets. As brand awareness increases, businesses will wise up to the good value and quality cars – like the Exeo – on offer.

Seat Exeo ST 2.0 TDI 143hp
Mileage 7194
Claimed combined
Our average consumption 37.6mpg
P11D price £21,215
CO2 (tax) 143g/km CO2
BIK 20/40% per month £71/£141
Service interval 10,000mls
Insurance group 24
Warranty 3yrs/60,000mls
Boot space (min/max) 442/1354 litres
Engine size/power 1968cc/143hp
Top speed/0-62mph 129mph/9.6secs
Why we’re running it Seat’s first foray
into estate market
Positive Good public
reaction to car
Negative Too few people
know what it is