Error parsing XSLT file: \xslt\FacebookOpenGraph.xslt Our Fleet Test Drive Review: Mazda CX-7 - 13th Report
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Our Fleet Test Drive Review: Mazda CX-7 - 13th Report

Date: 04 May 2011   |   Author: Tristan Young

Google maps

There are lots of liveried company cars on our roads and the reason why is simple - your fleet acts as a mobile billboard for your services, leading to more business.

However, while chatting to the Mazda dealer that recently serviced my long-term CX-7, we discussed how far you could take this concept. Could you, for instance, get your liveried car on Google Maps?

After the chat with TW White & Sons marketing man Ali, some magnetic logos were produced, which meant they could easily be applied and removed without damaging the car. I took them on holiday to the north-west of Scotland (see previous long term at and photographed the car with and without the branding in several locations, then uploaded them to Google Maps and waited.

The pictures you can see here (left) are from Google Maps. If there's something a business can learn from the disappointing results is that if you're going to put livery on a car, make it as big and bold as possible.

Mazda CX-7 2.2 diesel 5dr manual
Claimed combined
Our average
P11D price£26,515
Model price range£26,515
CO2 (tax) 199g/km (31%)
BIK 20/40% per month£136/£273
Service interval12,500mls
Insurancegroup 32
Warranty3yrs/unltd mls
Boot space (min/max)455/1348 litres
Engine size/power2184cc/173hp
Top speed/0-62mph124mph/11.3secs
Why we’re running itRevised CX-7 now (only)
has a diesel variant
PositiveConsumption, interior
space, dealer service
NegativeGearbox problem,
fuel consumption