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There is a school of thought in the industry that the Korean sister carmakers Kia and Hyundai have now reached the point where they have successfully moved up from budget brand status and are now ensconced in the mainstream.
Prices have risen to align more with the volume players, but still look decent value. Our Ceed Sportswagon is a prime example. The car is a '3' specification of the numbered 1-4 that Kia simplistically uses to label its trim levels, and just breaks through the £21,000 barrier.
But for that money it's pretty loaded with kit, including standard satnav, rear parking camera, dual-zone climate control and cruise control, as well as the likes of Bluetooth and the trip computer fitted to all Ceeds. It also looks smart enough, and the 510-litre boot takes a decent quantity of random stuff, even if it's at least 100 litres off the size of the Honda Civic, Peugeot 308 and Skoda Octavia estates that lead the class.
The interior is functional and the infotainment straightforward and uncomplicated - a compliment when some volume rivals are overloading their touch-screen systems at the expense of usability, although my wife rather cruelly described the interior as looking "a bit like a taxi". That criticism apart, the Ceed is an enjoyable, hard-working companion.
| Mileage | 9114 |
| P11D price | £21,040 |
| Our average consumption | 54.6mpg |
| Official combined consumption | 64.2mpg |
| Forecast CPM | 48.2p |
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