Our Fleet Test Drive: Seat Leon ST - 7th report
21 October 2014
Recent Volkswagen Group-led improvements have got us thinking about how they can affect the identity of models such as our long-term Seat Leon ST
I'm a big fan of the Leon ST's ability to do the sensible things really well - the interior quality, for example, is excellent - but with that has come something of a loss of identity for the Spanish brand.
We drive different new models frequently, and with the latest Leon it's more noticeable than ever quite how much of the cabin is shared with other VW group models. Cabin quality, fit and finish and usability are excellent, but to a large extent you can't tell a Seat apart from a Skoda or VW.
It's interesting that a step forward in terms of the rational elements can be a step backwards when it comes to identity and design individuality. It makes financial sense, and having a bespoke interior would push up the Seat's impressive cost per mile figure, but some Spanish flair has been lost in the move towards mainstream excellence.