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ARVAL: 'We don't educate our customers'

Date: 21 October 2013

 

He hinted that there is more to come in the immediate future too, but also mentioned his reservations about overdoing it with new tools and pieces of technology: "We always need to be careful, though, to create innovative products but ones with tangible benefits to the customers, not just for the sake of it.

"If it can deliver results in terms of less time spent on certain things by our customers, [and] less cost, then yes. But not just for the sake of it."

The same goes for electric and alternative-fuel vehicles. Despite Arval's very public trial of the ex-Olympic BMW Active-e, among other such vehicles, and all the moves it is making into the electric car market, Dilly doesn't think it's a good idea to force fleets into them.

"This is something we need to have a look at and be at the front of. In terms of acceptance of the customers, it's too early to say. Our customers need to decide for themselves whether they want to take that on. There is a feeling that this should be a market for our customers but it's not tangible for all of them yet. There is still a strong addiction or habit for normal cars.

"I don't like the phrase 'educating customers'. Everyone uses it but I think we don't educate customers; we give them some ideas and they use them as best they want to manage their concerns. I find education a little bit harsh to be honest. I wouldn't dare to say we are here to educate our customers. I'm not sure they would be very happy with that - you will never catch me saying it. We help them to sort out their problems."



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