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The start point for the best source of fleet information |
"We started because of the lack of innovation in the software world," says Martin Evans, Jaama's managing director.
The fleet software company is known for its singular Key2 product, which has picked up category wins in the BusinessCar Techie awards in the past and is different from most systems in that it doesn't require the operator to upgrade - you just keep the same programme.
"We don't really lose customers off the back end," continues Evans. "We have one product - Key2.
There wasn't a Key1, it's Key2 fleet management and contract hire. All our customers are on the same platform, so they don't get to that nasty junction in five years' time where you need to upgrade. We've got a team of developers, so production never becomes obsolete."
The one-size-fits-all approach has, in this instance, paid off, as Jaama has picked up a lot of business from fleets faced with expensive software upgrades from other providers.
"It could be that they've got two choices: to spend a significant amount of money with their incumbent supplier or they need to review the marketplace - and if they review the marketplace, they normally end up jumping ship.
"Also, when there's pressure to deliver what the business wants with a finite amount of resource, software is the only solution to that problem, really."
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