MANUFACTURERS' FLEET WEBSITES: Top 20 fleet websites scrutinised
Date:
12 November 2013
Audi 82%
Ease of use 4/5
Design 4/5
Find a dealer 4/5
Live chat, email and telephone 4/5
Social media 5/5
P11D prices and data 4/5
Mobile/tablet websites 5/5
Apps 5/5
Tax calculator 1/5
Extras: Car builder, test drive requests, shortlist tool, lists of models by CO2 output, explanatory videos, 'Audi Direct' section for small businesses, Progress (PDF magazine) 5/5
If you like cool, clean design that stays just the right side of austere, you'll like Audi's site. It's easy to find your way around, too, with a P11D price list just two clicks from the home page. Audi has embraced social media, with a fleet-specific Twitter account, an active Facebook page and a Youtube channel with plenty to distract you on a rainy Tuesday afternoon. There's fleet-specific content to view through a smartphone, but errors in the tax calculator detract from an otherwise impressive package.
www.audi.co.uk/content/audi/fleet-sales.html
BMW 66%
Ease of use 4/5
Design 4/5
Find a dealer 4/5
Live chat, email and telephone 2/5
Social media 4/5
P11D prices and data 3/5
Mobile/tablet websites 4/5
Apps 3/5
Tax calculator 1/5
Extras: Car builder, test drive requests, car comparison tool (vs competition), fleet manager's guides (whole-life costs, winter motoring, etc), separate site for fleets below 50, Corporate News (PDF magazine) 4/5
Like Audi, BMW is let down by a poor tax calculator, which shows out-of-date list prices and cannot deal with electric cars - ironic when the new i3 features so heavily throughout the site. BMW offers a number of apps for Apple and Android devices, but although being able to turn on the heated seats remotely through your phone is useful, there are more valuable apps for business drivers. This year the address provided for our email enquiry was incorrect and the message bounced back unanswered.
www.bmw.co.uk/corporate
Citroen 74%
Ease of use 4/5
Design 4/5
Find a dealer 5/5
Live chat, email and telephone 4/5
Social media 5/5
P11D prices and data 4/5
Mobile/tablet websites 3/5
Apps 3/5
Tax calculator 2/5
Extras: Car builder, test drive requests, car comparison tool, My Citroen (personalised content) 3/5
If only more websites included a P11D price list just one click from the home page. This is just one example of the clever thinking that has gone into this site, which combines eye-catching design with ease of use. Citroen has all the usual social media bases covered, but also invites corporate customers to connect through LinkedIn. The car comparison tool is very detailed and our email had a response in just over half an hour, but the tax calculator is too basic to compete with the best.
www.citroen.co.uk/fleet-and-business
Ease of use 4/5
Design 4/5
Find a dealer 5/5
Live chat, email and telephone 2/5
Social media 4/5
P11D prices and data 2/5
Mobile/tablet websites 4/5
Apps 3/5
Tax calculator 0/5
Extras: Car builder, test drive requests, contract hire offers, myFiat card (for rewards at Fiat dealer) 2/5
Fiat's website has always been one of the most stylish, but now it's easy to use, too. However, once through to the pages for business customers there's not a lot of content. The list of specialist fleet sales dealers is useful, but we couldn't find any P11D values or BIK bandings in the price lists and there's no tax calculator. On the plus side, live chat is an option if you want to speak to someone. We opted for email instead and our query went unanswered.
www.fiat.co.uk/fleet-services
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