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More importantly, the whole car has been geared even more towards business buyers, as Paul Adler, Vauxhall's fleet marketing and motability manager, explains to BusinessCar: "[The changes] address the rational elements that underpin decision-making. We've done a significant amount of research on what informs company car driver behaviour and we know all the emotional things that we're all interested in, like what does it look like? How does it drive? Those sorts of elements. They're all just as important for a company car driver as they are for a private buyer.
"But the rational elements are slightly different. Clearly, for a private buyer, the BIK tax is irrelevant. Fuel economy is enormously important from an operational perspective, and also that driver is thinking 'I pay for my private fuel' so it needs to be as efficient as possible."
Part of the change is a simplification of the trim levels, with the creation of a new entry-level Design model, as product manager Ross Allison explains: "We've tried to simplify the range and the offers we have. We've dropped ES and Exclusiv [the lower two trim levels] and replaced them with Design.
"We've also dropped SE Nav and replaced that with Tech Line [the trim level geared towards fleets]."
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