Arval reaches for next milestone
Date:
11 December 2014
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Author:
Death of the factory-fit satnav?
The MD of Arval, Benoit Dilly, says that judging by its own fleet of vehicles, there is now less interest than ever in cars having satellite navigation.
He says: "People have a more reasonable view of what they want. today. A car equipped with satnav is nice, but it's a real question as to whether it's necessary today.
"Google maps works perfectly well."
It's a point manufacturers are reflecting with launches. The new Vauxhall Corsa comes with a companion smartphone app, rather than an in-built satnav, while the new Hyundai i20 comes with a smartphone dock and, again, no satellite navigation.
Although the price of the optional satnav is falling, Dilly believes customers are unwilling to pay.
Dilly says: "The exception for this is the executive cars, which still come with absolutely everything."
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