YOUNG AT HEART: Rental rate rises
11 March 2009
Tristan Young is Editor-in-chief of BusinessCar
It's finally happened - daily rental rates are beginning to rise. First to move is Avis, which has said it will put its prices up by 10% in April.
We've been predicting this for the past year or so because almost every car maker we've spoken to has been telling us they've been cutting back on cars to this portion of the market. Even the daily rental firms themselves have been saying the same.
While others will no doubt follow suit, the only positive for fleets is that their purchasing power means they will be able to drive a harder bargain than a retail customer. If you're a sizeable user of daily rental make sure you're pointing this out when the contract comes up for renewal.