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I was truly horrified to see the images of drivers filming a crash on the M1 as they drove past. Mainly because it caused me to question human nature!
Who on earth are these people who believe that recording a woman, trapped in her vehicle and being rescued, is normal behaviour?
And what are they planning to do with those images? Show them to their mates in the pub? Put them on YouTube, TWITTER or Facebook? It's astonishing to imagine that people think it's acceptable.
That aside, it's a very worrying development in the issue of rubbernecking.
Accidents can, and do, happen due to distracted drivers looking across at an incident on the opposite carriageway, and it often creates the needless shockwave - in other words the creation of a traffic jam, simply because drivers are braking with no need to do so.
If we're now adding into the mix drivers rummaging for their phones, opening up the camera setting, quite possibly then having to switch to video mode and getting in position to start filming we have a new era of distraction to deal with.
So how do we deal with it? Once again, this is about attitude - something I preach frequently when talking about risk management and driver training.
Telling these people they might get caught, or not to do it, won't work. If these are the sorts of people who think it's acceptable they certainly won't be fazed by a ticking off and a stern word that they shouldn't do it.
That's the equivalent of giving a boy racer three points for speeding and assuming he'll never creep over the limit again.
This issue needs nipping in the bud quickly and the corporate sector can help by making sure than if any of their company drivers are caught doing this they are named and shamed.
For me, making it public within any business will cause such embarrassment to a driver that not only will he or she won't do it again, but nor will anyone else take that risk either.
I don't feel training is needed on this occasion. This is about people realising the difference between right and wrong, and feeling the heat of disapproval burning down the backs of their rubbernecks!
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