The start point for the best source of fleet information |
Vauxhall takes a stand on CO2 performance
Date: 11 October 2011 | Author:
Vauxhall's European marketing boss Alain Visser has defended the brand's performance in low-CO2 markets, claiming the firm is approaching the sector with a view to sell as many vehicles as possible, rather than chase the lowest possible emissions. Visser claimed 50% of Vauxhall cars registered have an Ecoflex branding, which was launched four years ago to mark out the lower-emitting models.
"There are two ways: the marketing and PR way or the sales way," he said. "To have the lowest-CO2 engines is not our strategy - we want to sell as many low-CO2 cars as we can, and 50% of our sales is a fact.
"There are some manufacturers with lower-CO2 models, but is that very relevant if customers have to pay more for them than the tax back? It's a nice PR and marketing strategy," he declared. "If the aim is to go for the lowest CO2 it is easy, but we don't compromise on driving dynamics."
Follow BusinessCar on TWITTER
