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Top three UK leasing firm Alphabet has won a joint contract to supply user-chooser contract hire cars for the London Fire Brigade, along with Lex Autolease and Days Contract Hire.
The deal includes maintaining the vehicles, and follows a selection process overseen by private sector contracting giant Capita Asset Services.
Currently, the London Fire Brigade runs around 200 cars, and the incoming Alphabet-managed vehicles will all be fitted with blue lights and sirens.
None of these cars will emit more than 120g/km of CO2. The London Fire Brigade has a 7000-strong head count.
"We're absolutely delighted with this contract win, which is testament to the continuing commitment we've demonstrated to the public sector over a 20-year period," said Alphabet head of public service sector Clive Buhagiar.
Part of the BMW Group, Alphabet operates a total of 500,000 vehicles in 19 countries, of which 121,000 are based in Britain.
As part of a broader UK expansion programme, the company has also increased its head count by taking on Rob Lewis, Leanne Cheshire and Jane Goodwin as account managers.
"We're delighted to welcome Rob, Leanne and Jane on board," said Alphabet chief executive Richard Schooling.
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