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Infiniti is working on improving its relationship with leasing firms as it builds up to a big increase in sales with the lower medium Q30, due on sale next year.
The new upper medium Q50, complete with 114g/km diesel, was recently launched to provide a new volume leader for the brand, while the larger Q70 executive saloon will also get the 2.0-litre Mercedes-sourced diesel to provide a new sub-130g/km BMW 5-series rival. But it's the Q30 that the brand is building towards.
"Next year, the Q30 will be the expansion, be the boom, and we're working with leasing companies to establish the strengths and weaknesses in fleet," said Infiniti's European fleet boss Carlos Montenegro .
"We've had several meetings with influencers to see if they understand the brand and share with them future products and whether they have any concerns or weak points."
Montenegro told BusinessCar influencers and leasing firms are keen to try the Q50, and "little by little we're seeing improvements".
This year's volume should hit 4000 units across Europe for Infiniti's year to the end of March, before jumping to 8000-10,000 in the following 12 months.
Montenegro revealed that Infiniti had "detected some issues" with the Q50's total cost of ownership figures, caused in part by the brand's new-boy status.
"With SMR they applied the same figures as existing cars such as the FX and it kills the Q50," he explained.
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