PSA launches mobility sub-brand
04 October 2016
Author: Daniel Puddicombe
PSA Peugeot Citroen has launched a new umbrella brand for its mobility and smart service offerings.
Called Free2Move, the start-up aims to develop sustainable, smart, safe and shared mobility options, and unites the group's new and existing mobility solutions, which consist of:
- Free2Move Car Sharing - car sharing services run by the Group
- Free2Move Smart Services - connected services
- Free2Move Fleet Sharing and Free2Move Fleet Management - corporate fleet services
- Free2Move Lease - financial payment solutions
In addition, the new brand will also incorporate the leasing and car-sharing services already run by the PSA Group and its partners.
"For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions," said Gregoire Olivier, executive vice-president of mobility services for the PSA Group.
"The launch of this new brand will enable the PSA Group to achieve the objectives set out in our Push to Pass plan and be the leading mobility provider for our customers. Free2Move serves the freedom of movement of our customers."