Enterprise and Liftshare announce car sharing partnership
14 November 2019
Author: Sean Keywood
Rental giant Enterprise and car sharing company Liftshare have announced they will be collaborating on a new mobility model aimed at car club members and business users.
They say it will be the first real-world application of a concept dubbed the shared asset model (SAM).
It will involve Enterprise Car Club vehicles being driven to work, shared with a colleague or colleagues, and then during the day made available for use by employees for company travel, or by the general public.
The vehicles will then also be available through Enterprise Car Club on a pay as you go tariff at evenings and weekends.
Enterprise and Liftshare say they are already speaking to a number of private and public sector organisations about introducing the SAM.
Enterprise Rent-A-Car UK head of mobility as a service, Oz Choudhri said: "Enabling people to share vehicles for their daily commute will play a big role in improving air quality and reducing congestion.
"By combining the strength of our growing national car club fleet with the exciting technology of Liftshare and working with progressive organisations, we can make this ambition a reality."
Liftshare CEO and founder Ali Clabburn said: "We're delighted to be working with fellow forward-thinking global mobility leaders, Enterprise.
"Their car club offering aims to make it the best use of resources, and our collaboration makes it much easier for those assets to be shared, thus increasing the efficiency further.
"Our focus on improving the commute and reducing the amount of single occupancy vehicles can be accelerated when we work with partners like Enterprise and the milestone of saving one billion miles becomes even more achievable."