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According to Line-X's marketing manager Darren Hull, the beauty of the firm's load bed liner is that 'it won't peel, split or crack'.
The Barnstaple, Devon-based company started trading in the UK 10 years ago having established its reputation in the US protecting the load bays of pick-up trucks. This also accounts for a large slice of its UK business, but at least half of its trade now comes from panel van operators delivering a diverse range of services.
Line-X operates from 17 sites nationwide. These include stand-alone dealerships as well as large-scale racking and conversion firms such as Bott and Bristor.
Vauxhall's conversion plant at Millbrook, where Line-X has so far protected the load bays of 30 Movano vans, and box body specialist Roadload are significant partners.
"We give dealerships a postcoded area so another dealer cannot come in and undercut them," Hull explains. "They are not franchises so they are free to set their own prices."
As a ball-park guide, Hull says spraying the floor and sides of a light van such as a Peugeot Partner costs £250-£300, excluding VAT, while to fully cover (roof, sides and floor) a large panel van costs about £1000.
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