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The start point for the best source of fleet information |
As worthwhile as it is to have heaps of gadgetry and technology at your fingertips, as a fleet operator you're likely to be more interested in the speed of shifting defleeted stock and the return you're going to get, rather than the trickery surrounding it.
So do fleets care about all the tech that's on offer when it comes to remarketing cars?
Mitchell believes there's a lot of interest from corporate sellers around the difference between physical sale prices and how those compare with digital sales. "Fleets are interested in how online remarketing prices vary with those at physical auction," he says. "Time and speed of disposal is the biggest concern for asset owners, so anything that speeds up the sale process has to be good news."
Autorola also claims that there is an eco-friendly element to selling cars online. The firm's Australian arm calculated that an average truck will travel 88 miles less if it is sold online, cutting CO2 emissions by 92g/km per vehicle and shaving cost off fuel and/or transportation bills in the process.
Holland agrees that operators have something of a one-track mind with defleeting stock, but the technology available helps them to generate better values, so it's in their interests to buy into it.
"Apps will open the market up to more buyers and this will help with the ultimate aim of quickly identifying vehicles they want to buy. It's important that fleet vehicles are visible to these buyers," he says.
"Fleet operators are only interested in getting the best price for their vehicles, and so online appeals, as buyers can be anywhere in the country versus physical auctions that can only attract a local audience. This all helps to not only get better prices but also ensure the vehicle stock turn is improved and the number of days they are in stock is reduced."
Henstock thinks there's an important element to moving with the times that requires fleet operators to approach online selling appropriately, otherwise they will be left behind, and stand to lose out on the RV and quick sales benefits that new technology brings: "The critical factor for online success is to have the tools and processes that make buyers feel as comfortable buying via their laptop or mobile device as they do seeing the vehicle being driven through an auction hall.
"Consumers will ignore a vehicle on a retail website if it is not pictured to a good standard, and trade buyers will inevitably do the same, particularly if they are buying online. Consumers expect the ability to research their purchase online and then the transaction to be simple, quick and without hassle. In a nutshell, this is about being 'easy to do business with'."
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