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Nissan looks to Qashqai to reverse fleet slump

Date: 17 January 2007

Nissan Qashqai

Nissan is banking on a return to fleet strength with the Qashqai crossover after business sales slumped 31% last year.

The crossover 4x4/hatchback, on sale 1 March, fills the gap left by the Almera, which struggled to its death in 2006 without a diesel. A similar fate fell to the Primera, whose out-going models were petrol-only after Euro4 regulations killed the diesel versions.

"The Qashqai is a car people will choose to drive, and I don't think we've had that [in fleet] for the past two or three years," said new sales director James Douglas.

"We had no problem getting onto choice lists, but getting the driver to choose us was a problem, particularly when you're pitching against Golf and Passat."

The Qashqai is styled to look like a junior 4x4, but Nissan estimates that three-quarters of sales will be the two-wheel-drive version. Prices and engines broadly match those of the higher-end C-sector hatchbacks, starting at £13,499 for the 1.6 2wd version.

Around 40% of Qashqai sales are estimated to go to fleets.



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