KeeResources powers new Kia comparison tool
16 February 2017
Author: Daniel Puddicombe
Leading automotive data company KeeResouces has partnered with Kia to provide comparison data for the South Korean manufacturer's website.
The companies said the new tools will aid informed car-buying decisions, thanks to the use of a number of comparison options.
For example, prospective owners will be able to compare Kia's range with other brands, with purchase price, company car tax rates, BIK bands, specification and operating costs all featuring on the website.
"Data granularity and accuracy is at the very core of our business. With so many private and business vehicle buyers extensively researching their next purchase online, our extensive comparison data is an ideal way for Kia to properly engage with customers. What the customer sees is a genuine comparison - and this creates a high level of trust in the Kia brand," said Alan Henson, head of sales and customer experience at KeeResources.
"Having worked with KeeResources for the last three years, the quality and breadth of their data and their independence add real credibility and value to our website. This newest version of the application helps to ensure our website gains additional credibility and 'stickiness'; assisting our customer," said Melanie Minett, dealer and channel marketing manager.
Launching today, the roll-out coincides with the relaunch of Kia's website.