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Mercedes to hold relationship-building event for fleets
Date: 03 July 2017 | Author: Daniel Puddicombe
Mercedes-Benz has announced it will hold its first-ever fleet-specific experience event.
The event at Mercedes-Benz World from 5?6 July will give customers the chance to test-drive models, learn more about the brand's future fleet strategy and discuss the product range with relevant people.
As well as having the opportunity to test-drive new vehicles, fleet guests will be able to witness a number of demonstrations highlighting safety features on the E-Class, including its autonomous braking system.
"The customer experience is a crucial part of our ongoing fleet strategy; we want to create an emotional bond between our brand and our customers," said Rob East, head of fleet at Mercedes-Benz Cars. "Mercedes-Benz World is the perfect venue to showcase our newest technology and to get guests behind the wheel both on-road and on the track. I'm confident the event will be both valuable and insightful."
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