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Smart UK names new CEO

Date: 01 February 2024   |   Author: Sean Keywood

Jason Allbutt has been appointed as the new CEO of Smart UK.

Allbutt joins the EV brand from Mercedes-Benz UK, where he was head of product planning.

He will take on his new role on 19 February, reporting directly to Smart Europe CEO Dirk Adelmann.

Allbutt replaces David Browne, who is leaving the business.

Allbutt said: "I'm delighted and honoured to be joining Smart as UK CEO at this exciting time for the business and the automotive industry. 

"The revitalised Smart has had a stellar start and I'm looking forward to further developing such a dynamic brand in the UK market, with the popular, award-winning #1, and #3 which goes on sale very soon. I can't wait to get started."

Browne said: "It's been a privilege to have had the opportunity to relaunch the iconic Smart brand in the UK. Having completed my objective of setting up the new UK operation, and building a sector-leading team, I'm now ready for my next challenge. 

"I'm pleased that in Jason, with his extensive experience of the Smart brand, the company has someone who's ideally placed to lead it into the next chapter."



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