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Peugeot is introducing an eight-year/100,000-mile warranty programme, and integrating ChatGPT with its cars.
The new Peugeot Allure Care warranty offering will debut with the new E-3008 electric SUV, and provide cover for the electric motor, charging system, powertrain, and electrical and mechanical components.
The offering, which is in addition to Peugeot's existing EV battery warranty, is launching across major European markets, including the UK, and will be maintained via regular servicing using Peugeot's network.
It is applicable to both private and business customers, and Peugeot says is designed to help build customer confidence in switching to EVs.
Speaking at Peugeot's E-Lion Day 2024 event, where the new service was announced, CEO Linda Jackson said: "We will be the first European brand to actually do this, and I think this is absolutely essential to assure our customers about Peugeot and everything we are offering in terms of electric vehicles.
"I think it's also important that we can give them piece of mind, and make that switch to electric vehicles so much easier - stress-free.
"I think we should also say that it's a testament to our engineers and the quality and reliability of our vehicles. We really think this is a very important part of reassurance for our customers."
Peugeot also used the E-Lion Day 2024 event to announce the integration of ChatGPT with its i-Cockpit control set-up.
Peugeot says the functionality is accessed via the 'OK Peugeot' voice control system, with ChatGPT able to provide answers to specific questions, such as suggesting landmarks to visit in a city and then guiding drivers there using the car's sat-nav system.
The system is being made available across Peugeot's car line-up, initially on a pilot basis in five countries, including the UK, with activation possible via an over-the-air update.
Peugeot product director Jerome Micheron said: "It's a new feature that allows you to command the car while keeping hands on the steering wheel and hands on the road, and it's going to help us to answer an amazing variety of questions and topics."
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