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Styling should be less divisive than the previous generation - the biggest selling 7 to date - although it's still a struggle to tell the difference. Key changes include a boot design that's much smoother and no longer looks like it was tacked on as an afterthought, while the kidney-shaped grille is now much larger, giving the 7-series an imposing face.
The interior is finished to a high standard, with a large proportion of stitched leather and wood around the cabin. However, that wood finish extends to the inside door handle, rendering it almost invisible and leaving you scrabbling around for something to instinctively pull the door shut. The large door pocket might find itself being used instead.
However well the BMW drives, it's the brand's low-CO2 efforts that will set it apart from competitors. There are many little changes, including air-flaps that close when the engine does not need cooling to improve aerodynamics, and such touches mean the 730d is capable of 39.3mpg and emits just 192g/km, compared to the Mercedes S-class's 224g/km and the Audi A8's 220g/km. Unfortunately, though, a monstrous group 19 insurance rating pushes running costs above Jaguar's XJ and prevents the BMW being 'our pick'.
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