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ACFO CHAIRMAN: Evolution not revolution for ACFO's new man at the top

Date: 26 November 2013

 

Back to school

In addition to its bread and butter software work, Jaama also operates fleet seminars to allow fleet operators to brush up on what they need to know. Marketing manager Ellie Whiten says they've been held since the company's launch. "We started running them from day one when we started the business," she says. "The software was being developed and we didn't launch the business until about seven months after that.

"At the time they were duty of care seminars. From then, because of the change in the fleet market where it can be the responsibility of someone in finance or it can be somebody in HR that's looking after the fleet, we changed the format of the seminars, so we now cover the vehicle, the journey and the driver. We just cover all bases of what's best practice. People go away with policy documents, templates, they go away with a book about managing company vehicles. It's not a software sell at all."

The firm also helps the Institute of Car Fleet management with some of its courses and keeps its hand in with other organisations, such as ACFO and the Freight Transport Association, to stay up to speed with legislative changes.

Whiten adds: "We have one [seminar] here and we do them around the country. Originally the aim was for smaller businesses to come on these courses, but we find that there are a lot of larger businesses that come as well. There are a lot of new laws and compliance things that come out that people need an update on."



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