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The Focus range, now established in the market since the new model's 2011 launch, is also about to get some headline-grabbing additions with efficiency in mind. First comes the Econetic version, offering 88g/km of CO2 and an official fuel figure of 83.1mpg. "For a number of customers it's the car of choice, so it's a headline, but it's also a real volume product," explains Hollins. "[But] if I were to talk about the Focus Electric then that's more about headline than volume."
The first Focus Electric rolled off the factory production line earlier this month, with cars getting to the UK later this summer, although Ford is still debating how to market the car
in the UK. "We will look for targeted opportunities to get more than just a sale. It won't be sold like any other car," says Hollins. "Options are still on the table at the moment. With the volume it is, it will get a residual value, but I think it's of limited interest to the wider lease company schemes."
The Focus Electric is the first venture into the world of ultra low-emission vehicles and will be followed by the C-max Energi plug-in hybrid next year and a conventional Mondeo hybrid in 2015, although Ford is also developing a hybrid C-max and plug-in hybrid Mondeo that aren't yet confirmed for the UK.
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