REMARKETING: The impact of internet selling on regional variations in price
Date:
17 December 2013
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Author: Jack Carfrae
The residual value expert's view
In contrast to the fellow remarketing experts quoted here, Glass's believes that there are more minute differences in the types of used vehicle that perform well in the north and the south of the country, and is even conducting research into it.
Rupert Pontin, chief car editor at Glass's, told BusinessCar: "Glass's has seen evidence at retail that prices for lower trim variants of a particular volume make or model will be higher in the south of England than in the north, or Scotland. However, it is not that simple as we have also seen higher trim variants priced highest in the north from time to time.
"We are currently undertaking an in-depth analysis of this. What we can say is that short-term localised supply-demand factors contribute enormously to retail pricing - and sometimes dwarf more structural regional differences - and that this is also reflected in trade prices."
He also admits that vehicles with automatic transmissions are usually better sellers in urban areas: "Anecdotally yes, automatics appear to be more popular and easier to sell in cities. Equally, an automatic sold in London could make more money than one in the countryside. It will certainly sell quicker."
Pontin's advice to anyone defleeting stock with location in mind is, above all else, to strike up a relationship with a local auction house.
"For the best results they should look at developing a relationship with their local auction house or a remarketing specialist who will be able to give an accurate and professional guide to the best locations to sell. Online must be part of any remarketing programme these days, too," he concludes.
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