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Protection of employees and environmental concern are rapidly growing factors for interest in driver training, according to IAM Drive and Survive chief executive Simon Best.
While he expects these areas to grow further, road safety and cost control still account for around two-thirds of motivation for training employees.
Best said too many companies still see training as "ticking boxes": only a third of firms IAM Drive and Survive work with have a rolling training programme. "We're advocating a long-term training approach," he said.
The organisation is currently undertaking research to see how long the impact of training lasts, with industry suspicion that the effects are only maintained with a constant approach rather than isolated instances.
Following the recent merger and rebrand of IAM Fleet and Drive and Survive, the 200 courses offered has been consolidated to 50 which can then be tailored to a customer's needs.
While uptake of 'green' courses is increasing, Best believes that eco-driving "comes as a result of safer driving anyway".
"If you have improved observation, that means you brake and accelerate more carefully, which means lower CO2 and fuel economy. Our marketing messages go along all of those lines."
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