Hitachi slams media EV reports
05 August 2011
Leasing firm Hitachi Capital Vehicle Solutions has slammed recent popular media coverage on electric vehicles, calling it "uneducated and ill-informed".
Chief executive Simon Oliphant highlighted articles in The Times - 'Electric car buyers may face £19,000 battery shock', 1 August 2011 - and 'Clarkson didn't give our electric car a sporting chance, says Nissan', 2 August 2011. The first article looks at the elevated price for replacement batteries for electric vehicles, and the second notes the latest Top Gear episode where Jeremy Clarkson breaks down in an EV, miles away from a charging point.
Oliphant said with green initiatives for consumers and businesses being encouraged by so many in the UK, "it is concerning to see the recent coverage around electric vehicles".
"It is vital for the media to take responsibility for the message they are communicating, especially if they are issuing advice from an uneducated and ill-informed viewpoint," commented Oliphant. "It is understandable why the Top Gear test drive went awry, because the comedy factor would have been lost if the car had been appropriately charged and driven as it is supposed to be."
He added: "However, this was irresponsible, and demonstrates a cavalier attitude towards an emerging technology that whilst not being the complete future of motoring undoubtedly has a place in it."
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